Longview is actually a city spread between Harrison County and Gregg County in Texas. This city is regarded as the commercial hub with the Longview Metropolitan Statistical Area and is one of its principle cities. With a population of around 77,000 people, Longview has a majority population led by Whites, Hispanics, Native Americans, African Americans, Pacific Islanders and Asians respectively.

The Longview sports scene is quite different and unusual. Aside from the regular collegiate sports of football, volleyball, Baseball, golf, softball, soccer and other varsity games, they host a number of annual events that range from boat races, balloon races, motorcycle rallies, athletic events. Each one of these events happen throughout the year and celebrate some facet of sports combined with their culture.

From the month of January the East Texas Boat, RV and Camping Expo takes place. This three day event is organised around the last week of January every year. The foundation of this event was laid by the people who own Longview Marines, Gene Brady and Dale Clark and it has been active since 1982. This expo brings RVs, yachts, boats and motorcycles, ATVs from all across East Texas in one location drawing almost over 10,000 attendees each year.

Another major attraction in this region is the Annual Memorial Day Motorcycle rally. This rally brings individual bikers and motorcycle riders and such clubs coming from all over Texas, Oklahoma, Arkansas and Louisiana. This event began in 2006 and has been a major attraction in this area. The big event includes numerous bike games, a bikers show, music and parades and the big attraction called the Teresi Dyno-Drag. During this interactive event, bikers test their abilities in racing to see how fast they can really go in a quarter mile stretch.

One of the most exciting festivals that occur in Longview would be the Alley Fest which is held at the onset of summer. This fest began in 1978 and hosts an art show, a music festival, a food contest and a marathon run which is a 1 mile, 5K and 10K course. The newest introduction to the fest has been the Kids Marathon run where children between the ages of 5 to 12 participate in a 25.2 miles run.

The most popular amongst every one of these is the Great Texas Balloon race which is held in the month of July every year at the East Texas Regional Airport. This event is considered as the “longest running hot-air balloon race in Texas”. This race began in 1978 over the launch of the Longview Mall as a giant celebration. It carried on thereafter and has evolved into a competitive event of first class standards. This event is considered to draw in world-class hot air balloon pilots from all across the world and consists of balloon fights and balloon glows. The added attraction of this event is to see how these balloons get inflated and handled. This is an event which is held in association with the North American Balloon Association and invites eighty special sport balloons.

The Longview News Journal is the main newspaper publication of this area and dates back to 187. This publication carries all of the local news, sports and community information.