Sky Sports News, a channel of British Sky Broadcasting, is a 24 hour
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sports news channel aired in United Kingdom and Ireland. Sky Sports News was launched in 1998 and it is operated by Sky Sports. Replacing Sky Sports Center, Sky Sports News is devoted to providing sports information from around the globe.
Though this news channel is primarily devoted to football fans providing everything that one could possibly want on football, Sky Sports News also does report on various other sports such as Baseball and Formula One. Since the channel doesn’t have the broadcasting rights of such games, they receive limited coverage.
The program format of Sky Sports News is quite entertaining as well as informative. The news is presented by two reporters. Short clips that feature the highlights as well as interview over a wide variety of topics are a part of the program format. You can even get unrelated sports information as the news progresses through the tabs at the bottom of your screen. For unrelated league tables or any other information you simply need to take a look at the screen sidebar.
The very first live match which the channel broadcast was the Conference Play off between Exeter and Morecambe in May 2007. Until then Sky Sports News wasn’t available via digital terrestrial platforms and live sports were occupying other Sky Sports channels. Sky Sports News then proceeded to broadcast the Wales V/S New Zealand game and also the Espanyol V/S Barcelona game in May and December, 2007 respectively.
One more reason making Sky Sports News as famous is its coverage and speculation over Premier League Manager appointments. These speculations have been so accurate they’ve already led the Football Association to instigate investigations suggesting “insider trading. However, no action has been taken with this regard until now. Probably the most famous feats were the Newcastle United manager positions that had been taken by Harry Redknapp and then again by Kevin Keegan. Along with them, the channel has also speculated over several Tottenham Hotspur managers.
Sky Sports News was re launched as Sky Sports.com TV. This move was taken up to tie Sky Sports News with the launch of skysports.com, the official Sky Sports website. Though the channel faced a lot of criticism in its initial years for its content and also style, it continued its successful run. It was because of this success that this.
Com TV was finally scrapped and retained its original name. From April 2002 to 2004 Sky Sports continued to experiment with its look. Giving it a facelift and subsequently a fresh image by 2004 the channel had a host of new programs such as the Afternoon Report, Evening Update, Through the night, Good Morning Sports Fans and Sky Sports at Ten.
The ultimate revamped look of the channel arrived in time with the 2007 football season. Unveiled on the 5th of August, this revamping displayed a wider reimaging of the Sky Sports brand. Though the main program format was retained, a new theme tune, new title sequence and most prominently a new studio became a component of the new look.
Owing to its popularity, Fox Soccer Channel in Usa and Fox Sports World, Canada pick up 2 hours of live feed and one hour of delayed feed from Sky Sports News.